MOREL KITCHEN

In collaboration with the French custom kitchen company Cuisine Morel, we redesigned their store with a conceptual, sensitive and poetic approach. By targeting the customer experience according to the different typologies specific to the brand, we imagined a store designed like an art gallery, where each kitchen has its own space. The goal is to not mix the different atmospheres, thus preserving the customer's immersion.
We designed an inside-outside transition through the window: recalling the codes of high-end boutiques, it highlights the brand's current innovative collection, in particular the "Fleur" kitchen, 100% bio-sourced. Designed as a visual appeal, its scenography arouses curiosity and intrigue while highlighting the innovative nature of the brand.
Inside, the customer's circulation is no longer imposed: he or she wanders freely through partitioned universes, but connected by openings, promoting fluid and intuitive exploration. A materials library, a true exploration hub, acts as a living museum, showcasing materials and the volume exploration of the client's future kitchen. This concept reflects Cuisine Morel's high-end identity, enhancing its know-how and customization, while reaffirming its commitment to French craftsmanship and sustainable innovation.